BIOGRAPHY

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Prof. Lv is a professor and doctoral supervisor at Antai College of Economics and Management, Shanghai Jiao Tong University. Director of AI and Marketing Research Center, Antai College of Economics and Management, Shanghai Jiao Tong University.

EDUCATION

2016.06 -2016.08, Senior visiting scholar, Massachusetts Institute of Technology Sloan School of Management

2002.04 -2002.06, Senior visiting scholar, INSEAD School of Management, France

2001.01 - 2001.06, Senior visiting scholar, Sloan School of Management, Massachusetts Institute of Technology, USA

1996.09 -1997.01, Senior visiting scholar, Massachusetts Institute of Technology Sloan School of Management 

1991.02 -1996.06, PhD in Economics, Department of Economics and Management, Fudan University

1994.10 -1996.04, Visiting scholar, University of Southern California School of Business

1986.09 -1989.07, Master's degree in Economics, Department of Economics and Management, Fudan University

1982.09 -1986.07, BSc of Management Science, Fudan University

PREVIOUS WORK EXPERIENCE

2019.09 - , Director of AI and Marketing Research Center, Antai College of Economics and Management, Shanghai Jiao Tong University

2014.10 -, Professor and PhD supervisor, Department of Business Administration and Marketing, Antai College of Economics and Management, Shanghai Jiao Tong University

2004.01-2014.10, Professor and Doctoral Supervisor, Associate dean, Department of Business Administration, Antai College of Economics and Management, Shanghai Jiao Tong University

2003.04-2003.12, Professor, Associate Dean, Department of Business Administration, Antai School of Management, Shanghai Jiao Tong University

2001.11-2003.03, Assistant Dean, Professor, School of Management, Department of Marketing, Fudan University

2001.01-2001.10,, Assistant Dean and director, Professor of IMBA Program, School of Management, Department of Marketing, Fudan University

1997.02-2000.12, Assistant Dean and director, IMBA Program Associate Professor, Nordic Project, School of Management, Department of Economics and Management, Fudan University

1996.04-1997.01, Deputy Director of MBA Program, School of Management, Fudan University

1991.09-1996.03, Deputy Director, Training Department, School of Management, Fudan University

1991.08-1996.03, Lecturer, Department of Economics and Management, School of Management, Fudan University

1989.08-1991.08, Assistant Professor, Department of Economics and Management, School of Management, Fudan University

AWARDS AND HONOURS

2020.12, Antai School of Economics and Management MBA Outstanding Instructor Award

2013.07, Best Professor in Marketing, 2013 "The 4th Asia’s Best B-School Awards" (4th Asia’s Best B-School Awards)

2013, First Prize of Shanghai Teaching Achievement Award-Multi-disciplinary, multi-level, all-round collaborative training of compound application talents: China Global Operation Leadership Project

2013, Second Prize of Shanghai Teaching Achievement Award-Design and Implementation of the Quality Evaluation System of Economics, Management, Master and Doctoral Teaching Based on Talent Training Goals and Circulation Improvement

2006.06, Antai College of Economics and Management 

2005, Most Popular Teacher Award for Graduate Students

2006.04, China Marketing Association Annual Outstanding Paper Award

2005.09, Higher Education National Teaching Achievement Award, National Second Prize—— Construction and promotion of MBA education brand of Shanghai Jiao Tong University

2000.12, Shanghai Municipal Government Shanghai Outstanding Education Award-Fudan University MBA

2000.10, Esquel Scholarship

2000.03, "Outstanding Performance Award" in Asian MBA Entrepreneurship Competition

1999.10, Esquel Scholarship

1999.09, Baosteel Group "National Outstanding Young Teacher Award"

1999.09, "Shanghai Outstanding Young Teacher Award" by Shanghai Municipal Government

1999.05, "Shanghai Excellent Case Award" by Shanghai Automobile Industry Development Foundation

1999.03, Overall champion of Asian MBA Entrepreneurship Competition and awarded the honorary certificate of Fudan University

1998.12, The first prize of "Aijian Special Fund Teaching Scholarship"

1998.10, Norwegian Hydro Company Visiting Europe Research Fund Award

1998.02, Second Prize of "Citibank Teaching Scholarship"

1997.12, First Prize of "Citibank Teaching Scholarship"

1988.04, Champion of Asian College Debate Competition

PROFESSIONAL MEMBERSHIPS

2006.04 -, the director of the Academic Committee of China Marketing Association

2007.10 - , Korean Journal of Marketing Editor (Editor)

2016.10-, China JMS Editor (Editor)

2016.1-, Independent Director, Luolai Life Co., Ltd., Shandong Wohua Pharmaceutical Technology Co., Ltd.

2015.05-2021.05, Independent Director, Lujiazui Finance and Trade Development Zone Co., Ltd. 

2012.5-, Independent Director, China Yongda Automobile Service Co., Ltd. 

2007.12-2013.12, Independent Director, Shanghai Guangdian Electric (Group) Co., Ltd. 

2019.06-, Independent Director, Shanghai Guangdian Electric (Group) Co., Ltd.

RESEARCH

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RESEARCH FIELDS

Marketing, Strategic Management, Data mining, Big Data, AI Marketing

PROGRAMMES

2020, National Nature Science Program “Consumers’ trust and fear under AI environment”（ 71972130）

2013, National Nature Science Program “Focusing on Price or Information? Quality Inference for Culture Product in the context of Price Unfairness Perception”（ 71372105）

2010, National Nature Science Program “Saving and Spending: the influence of self-construal on dynamics of self-regulation ”（71072058）

Jan .2009-Dec.2012, National Nature Science Program “Research on the Urban consumers in China”（ 70832004） 

2009, Shanghai Planning Office of Philosophy and Social Science Program “A Research on the effect of Cooperation Mergers and Acquisitions on the Corporation Performance based on Organizational learning and Cultural Conflicts Factors” （2009BJB017）

Jan.2008-Dec.2010, National Nature Science Program “A temporal orientation and mortality salience based study on consumer's hedonic versus utilitarian choice”（ 70772063） 

Sep.2007-Oct.2008, RCMRC Program “A study of company’s co-opetition co-operation based on agglomeration effect” 

Jan.2008-Dec.2010, Ministry of Education Program “Research on the consumer's personal credit based on the behaviour of using revolving credit”（ 07JA630057） 
 

SELECTED PUBLICATIONS 

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1. The influence of self construction on savings and consumption choice: A study of consumption for oneself or for others and the status symbol of products, Zeng Shiqiang, Lu Wei, Shanghai Jiao Tong University Press, Dec.2019

2. Relationship governance model under different competition and cooperation structures in value network, Lu Wei, Chen Yutian, Shanghai Jiao Tong University Press, Dec.2019

3. The influence of personal psychological characteristics on savings and consumption behavior, Lu Wei, Pan Li, Shanghai Jiao Tong University Press, Dec.2019

4. Advertising: All Media Marketing Communication, Lu Wei, Zhou Yin, Beijing Normal University Press, Dec.2018

5. Utilitarian or Hedonic--Customer Choice and Marketing Orientation, Lu Wei, Li YuFeng, Shanghai Jiao Tong University Press, Dec. 2011

6. Strategy Management, Lu Wei, Zhou Yin Wuhan University of Technology Press, Aug. 2010

7. Research on Co-opetition among Companies Based on the Effect of Industrial Clusters in Metropolis Circle of Yangtze River Delta, Lu Wei, Shanghai People's Publishing House, Truth & Wisdom Press, Dec. 2009

8. Strategic Management (Competition And Globalization) (Translation),  Michael A. Hitt; Lu Wei (translator), China Machine Press, Sep. 2009

9. Strategy Management 8th Edition (translator),  Michael A. Hitt, R Duane Ireland, Robert E Hoskisson; Lu Wei (translator), China Renmin University Press,  Jun. 2009

10. Enterprise Environment Case (Translation), David W. Conklin; Lu Wei (translator), Shanghai People's Publishing House, Aug. 2008

11. Precision marketing,  Lu Wei, Posts & Telecom Press, Jan. 2008

12. Precise Marketing of Telecommunication Industry: Analysis and Operation,  Lu Wei, Posts & Telecom Press, Nov. 2007

13. Introduction of Business Data Ming (translator),  David Olson, Shi Yong; Lu Wei (translator), China Machine Press,  Aug. 2007

14. Strategic Marketing: Planning rather than Decision,  Lu Wei, Zhou Yin, China Machine Press, July. 2007

15. Enhancing customer value in the retail banking sector,  Lu Wei, Posts & Telecom Press, Mar. 2007

16. Advertising,  Lu Wei, Beijing Normal university Press,  Sep. 2006

17. High precision Marketing in Telecom Industry, Lu Wei, People Postage Press, Jul. 2006

18. Strategy Management,  Michael A. Hitt; Lu Wei (translator), Fudan University Press, Jan. 2006

19. Strategic Management-Competitive and Globalization-Exercises (translator), Michael A. Hitt; Lu Wei (translator), China Machine Press, Aug. 2003

20. Strategic Management - Cases (translator), Michael A. Hitt; Lu Wei (translator), China Machine Press, Oct. 2002

21. Strategic Management-Competitive and Globalization (translator), Michael A. Hitt; Lu Wei (translator), China Machine Press, Jul. 2002

22. The Knowledge Advantage - 14 Visionaries Define Marketplace Success in the New Economy (translator), Rudy Ruggles, Dan Oltshouse; Lu Wei (translator), China Machine Press, Jan. 2002

23. The Battle in the Air – the  Intrinsic and China wireless Industry,  Lu Wei, Ivey School Publisher, Jun. 2001

24. Shanghai G.K.N. Drive Shaft Co.Ltd. A.B.C., Lu Wei, Shanghai Finance & Economics Publisher,  July 1999

25. Enterprise Marketing, Lu Wei, Fudan Publisher, Mar. 1999

26. Modern enterprise market innovation, Lu Wei, Shan Xi People Publisher,  Sep. 1998

27. Enterprise Strategic Management,  Lu Wei, Fudan Publisher, Nov. 1997

28. Management Marketing, Lu Wei, Fudan University Publishing House, Aug. 1995

29. Management of Joint Companies, Lu Wei (Deputy Chief Editor), Fudan publisher, Jun. 1994

30. Business Public Relations, Lu Wei (Chief Editor), Shanghai Science and Technology Publishing House, Oct. 1993

TEACHING

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EMBA, MBA and PH.D.:

1. Marketing management

2. Strategic management

3. Integrated marketing

4. Market research

Prof. Lv has been awarded with National First Place Excellent Education Award, Bao Steel Group National Excellent Youth Professor Award, Shanghai Excellent Education Award, Shanghai Excellent Youth Professor Award, Esquel Excellent Professor Award, Hydro Excellent Professor Award, CITIBANK Excellent Professor Award, and other education awards due to his outstanding teaching performance.