Lv Wei




    Prof. Lv is a professor and doctoral supervisor at Antai College of Economics and Management, Shanghai Jiao Tong University. Director of AI and Marketing Research Center, Antai College of Economics and Management, Shanghai Jiao Tong University.


    2016.06 -2016.08, Senior visiting scholar, Massachusetts Institute of Technology Sloan School of Management

    2002.04 -2002.06, Senior visiting scholar, INSEAD School of Management, France

    2001.01 - 2001.06, Senior visiting scholar, Sloan School of Management, Massachusetts Institute of Technology, USA

    1996.09 -1997.01, Senior visiting scholar, Massachusetts Institute of Technology Sloan School of Management 

    1991.02 -1996.06, PhD in Economics, Department of Economics and Management, Fudan University

    1994.10 -1996.04, Visiting scholar, University of Southern California School of Business

    1986.09 -1989.07, Master's degree in Economics, Department of Economics and Management, Fudan University

    1982.09 -1986.07, BSc of Management Science, Fudan University


    2019.09 - , Director of AI and Marketing Research Center, Antai College of Economics and Management, Shanghai Jiao Tong University

    2014.10 -, Professor and PhD supervisor, Department of Business Administration and Marketing, Antai College of Economics and Management, Shanghai Jiao Tong University

    2004.01-2014.10, Professor and Doctoral Supervisor, Associate dean, Department of Business Administration, Antai College of Economics and Management, Shanghai Jiao Tong University

    2003.04-2003.12, Professor, Associate Dean, Department of Business Administration, Antai School of Management, Shanghai Jiao Tong University

    2001.11-2003.03, Assistant Dean, Professor, School of Management, Department of Marketing, Fudan University

    2001.01-2001.10,, Assistant Dean and director, Professor of IMBA Program, School of Management, Department of Marketing, Fudan University

    1997.02-2000.12, Assistant Dean and director, IMBA Program Associate Professor, Nordic Project, School of Management, Department of Economics and Management, Fudan University

    1996.04-1997.01, Deputy Director of MBA Program, School of Management, Fudan University

    1991.09-1996.03, Deputy Director, Training Department, School of Management, Fudan University

    1991.08-1996.03, Lecturer, Department of Economics and Management, School of Management, Fudan University

    1989.08-1991.08, Assistant Professor, Department of Economics and Management, School of Management, Fudan University


    2020.12, Antai School of Economics and Management MBA Outstanding Instructor Award

    2013.07, Best Professor in Marketing, 2013 "The 4th Asia’s Best B-School Awards" (4th Asia’s Best B-School Awards)

    2013, First Prize of Shanghai Teaching Achievement Award-Multi-disciplinary, multi-level, all-round collaborative training of compound application talents: China Global Operation Leadership Project

    2013, Second Prize of Shanghai Teaching Achievement Award-Design and Implementation of the Quality Evaluation System of Economics, Management, Master and Doctoral Teaching Based on Talent Training Goals and Circulation Improvement

    2006.06, Antai College of Economics and Management 

    2005, Most Popular Teacher Award for Graduate Students

    2006.04, China Marketing Association Annual Outstanding Paper Award

    2005.09, Higher Education National Teaching Achievement Award, National Second Prize—— Construction and promotion of MBA education brand of Shanghai Jiao Tong University

    2000.12, Shanghai Municipal Government Shanghai Outstanding Education Award-Fudan University MBA

    2000.10, Esquel Scholarship

    2000.03, "Outstanding Performance Award" in Asian MBA Entrepreneurship Competition

    1999.10, Esquel Scholarship

    1999.09, Baosteel Group "National Outstanding Young Teacher Award"

    1999.09, "Shanghai Outstanding Young Teacher Award" by Shanghai Municipal Government

    1999.05, "Shanghai Excellent Case Award" by Shanghai Automobile Industry Development Foundation

    1999.03, Overall champion of Asian MBA Entrepreneurship Competition and awarded the honorary certificate of Fudan University

    1998.12, The first prize of "Aijian Special Fund Teaching Scholarship"

    1998.10, Norwegian Hydro Company Visiting Europe Research Fund Award

    1998.02, Second Prize of "Citibank Teaching Scholarship"

    1997.12, First Prize of "Citibank Teaching Scholarship"

    1988.04, Champion of Asian College Debate Competition


    2006.04 -, the director of the Academic Committee of China Marketing Association

    2007.10 - , Korean Journal of Marketing Editor (Editor)

    2016.10-, China JMS Editor (Editor)

    2016.1-, Independent Director, Luolai Life Co., Ltd., Shandong Wohua Pharmaceutical Technology Co., Ltd.

    2015.05-2021.05, Independent Director, Lujiazui Finance and Trade Development Zone Co., Ltd. 

    2012.5-, Independent Director, China Yongda Automobile Service Co., Ltd. 

    2007.12-2013.12, Independent Director, Shanghai Guangdian Electric (Group) Co., Ltd. 

    2019.06-, Independent Director, Shanghai Guangdian Electric (Group) Co., Ltd.




    Marketing, Strategic Management, Data mining, Big Data, AI Marketing


    2020, National Nature Science Program “Consumers’ trust and fear under AI environment”( 71972130)

    2013, National Nature Science Program “Focusing on Price or Information? Quality Inference for Culture Product in the context of Price Unfairness Perception”( 71372105)

    2010, National Nature Science Program “Saving and Spending: the influence of self-construal on dynamics of self-regulation ”(71072058)

    Jan .2009-Dec.2012, National Nature Science Program “Research on the Urban consumers in China”( 70832004) 

    2009, Shanghai Planning Office of Philosophy and Social Science Program “A Research on the effect of Cooperation Mergers and Acquisitions on the Corporation Performance based on Organizational learning and Cultural Conflicts Factors” (2009BJB017)

    Jan.2008-Dec.2010, National Nature Science Program “A temporal orientation and mortality salience based study on consumer's hedonic versus utilitarian choice”( 70772063) 

    Sep.2007-Oct.2008, RCMRC Program “A study of company’s co-opetition co-operation based on agglomeration effect” 

    Jan.2008-Dec.2010, Ministry of Education Program “Research on the consumer's personal credit based on the behaviour of using revolving credit”( 07JA630057) 



    1. The influence of self construction on savings and consumption choice: A study of consumption for oneself or for others and the status symbol of products, Zeng Shiqiang, Lu Wei, Shanghai Jiao Tong University Press, Dec.2019

    2. Relationship governance model under different competition and cooperation structures in value network, Lu Wei, Chen Yutian, Shanghai Jiao Tong University Press, Dec.2019

    3. The influence of personal psychological characteristics on savings and consumption behavior, Lu Wei, Pan Li, Shanghai Jiao Tong University Press, Dec.2019

    4. Advertising: All Media Marketing Communication, Lu Wei, Zhou Yin, Beijing Normal University Press, Dec.2018

    5. Utilitarian or Hedonic--Customer Choice and Marketing Orientation, Lu Wei, Li YuFeng, Shanghai Jiao Tong University Press, Dec. 2011

    6. Strategy Management, Lu Wei, Zhou Yin Wuhan University of Technology Press, Aug. 2010

    7. Research on Co-opetition among Companies Based on the Effect of Industrial Clusters in Metropolis Circle of Yangtze River Delta, Lu Wei, Shanghai People's Publishing House, Truth & Wisdom Press, Dec. 2009

    8. Strategic Management (Competition And Globalization) (Translation),  Michael A. Hitt; Lu Wei (translator), China Machine Press, Sep. 2009

    9. Strategy Management 8th Edition (translator),  Michael A. Hitt, R Duane Ireland, Robert E Hoskisson; Lu Wei (translator), China Renmin University Press,  Jun. 2009

    10. Enterprise Environment Case (Translation), David W. Conklin; Lu Wei (translator), Shanghai People's Publishing House, Aug. 2008

    11. Precision marketing,  Lu Wei, Posts & Telecom Press, Jan. 2008

    12. Precise Marketing of Telecommunication Industry: Analysis and Operation,  Lu Wei, Posts & Telecom Press, Nov. 2007

    13. Introduction of Business Data Ming (translator),  David Olson, Shi Yong; Lu Wei (translator), China Machine Press,  Aug. 2007

    14. Strategic Marketing: Planning rather than Decision,  Lu Wei, Zhou Yin, China Machine Press, July. 2007

    15. Enhancing customer value in the retail banking sector,  Lu Wei, Posts & Telecom Press, Mar. 2007

    16. Advertising,  Lu Wei, Beijing Normal university Press,  Sep. 2006

    17. High precision Marketing in Telecom Industry, Lu Wei, People Postage Press, Jul. 2006

    18. Strategy Management,  Michael A. Hitt; Lu Wei (translator), Fudan University Press, Jan. 2006

    19. Strategic Management-Competitive and Globalization-Exercises (translator), Michael A. Hitt; Lu Wei (translator), China Machine Press, Aug. 2003

    20. Strategic Management - Cases (translator), Michael A. Hitt; Lu Wei (translator), China Machine Press, Oct. 2002

    21. Strategic Management-Competitive and Globalization (translator), Michael A. Hitt; Lu Wei (translator), China Machine Press, Jul. 2002

    22. The Knowledge Advantage - 14 Visionaries Define Marketplace Success in the New Economy (translator), Rudy Ruggles, Dan Oltshouse; Lu Wei (translator), China Machine Press, Jan. 2002

    23. The Battle in the Air – the  Intrinsic and China wireless Industry,  Lu Wei, Ivey School Publisher, Jun. 2001

    24. Shanghai G.K.N. Drive Shaft Co.Ltd. A.B.C., Lu Wei, Shanghai Finance & Economics Publisher,  July 1999

    25. Enterprise Marketing, Lu Wei, Fudan Publisher, Mar. 1999

    26. Modern enterprise market innovation, Lu Wei, Shan Xi People Publisher,  Sep. 1998

    27. Enterprise Strategic Management,  Lu Wei, Fudan Publisher, Nov. 1997

    28. Management Marketing, Lu Wei, Fudan University Publishing House, Aug. 1995

    29. Management of Joint Companies, Lu Wei (Deputy Chief Editor), Fudan publisher, Jun. 1994

    30. Business Public Relations, Lu Wei (Chief Editor), Shanghai Science and Technology Publishing House, Oct. 1993



    EMBA, MBA and PH.D.:

    1. Marketing management

    2. Strategic management

    3. Integrated marketing

    4. Market research

    Prof. Lv has been awarded with National First Place Excellent Education Award, Bao Steel Group National Excellent Youth Professor Award, Shanghai Excellent Education Award, Shanghai Excellent Youth Professor Award, Esquel Excellent Professor Award, Hydro Excellent Professor Award, CITIBANK Excellent Professor Award, and other education awards due to his outstanding teaching performance.