BIOGRAPHY

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EDUCATION

2001  MSc Management, Shanghai University of Finance and Economics

1996 - 2000  Shanghai Agricultural College

CAREER

2000 - present  Antai College of Economics and Management

RESEARCH

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RESEARCH FIELDS

Marketing, Channel Management

The Exploring Research on Developing Strategy of New Business For Shanghai Building Material (Group) General Company. 2006

Report on Independent Innovation of State-owned Enterprises in Shanghai. 2006

Report on Expo Franchise of Qixing Co., Ltd. 2006

Report on Channel Strategy of Shanghai  Golden Monkey Group Co.,LTD. 2005

Report on the Marketing Strategies of Genetically Modified Product in China, 2005

Report on Chain channels Developing Strategy of Cigarette industry. 2004 

Report on Marketing Strategy of Shanghai Nonggongshang Group. 2000

SELECTED PUBLICATIONS 

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1. July. 2007, The research on Customer Segmentation of Mobile Communication Industry based on Data Mining, Journal of Shanghai Jiao Tong University (Natural Science Edition).

2. May. 2007, The Rational Thinking on Strategic Marketing, Shanghai Management Science.

3. Dec. 2006, The Research on Precision Marketing Based on RBR Neural Networks, Industrial Engineering and  Management.

4. Dec. 2005, A Research on the Business Development of Genetically Modified Food and the Relative Marketing Strategies, Journal of Shanghai Jiao Tong University (Agriculture Edition).

TEACHING

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Marketing, Channel  Management

2006.12, The most popular teacher award of SJTU

2005.1,  Philip Teaching Award